Keyword Repair

Keyword Repair is part of the SEO process: a set of methods aimed at improving the ranking of a website on search engine listings for keywords and phrases that match a website's content. This is a finely balanced art and is achieved by matching keyword-rich text with the underlying code within a web page.

Initially, Brand Reputation Management will carry out a free review of your current website, which is delivered with no further obligations. The report will highlight your current position on Google, which is the prime search engine of choice for most internet users, and identify any flaws in the copy or the code and make them available to you.

But making suggestions about how your keywords are structured is not the end of the story. A site's ranking in search results is also based on sites that link to you depending on quality and relevance, and the method to achieve this is by creating unique, relevant content. This is the so-called “voting system” of search engines, and it is one of our main strengths in that we have a team of writers, some ex-journalists, who deliver high-quality content that is both valuable to your readers and the search engines.

Our role as SEO specialists is to help our clients achieve first-page results on search engine listings with the following methodologies:

• Keyword research – One of our consultants will first conduct extensive research and detailed analysis on your site’s keywords that are relevant to your industry or sector to find out which are the most relevant to compete on;
• Keyword repair – Having researched what keywords are the most beneficial to your business, we ensure that they are incorporated into the code, which will complement the site's content. We will also make suggestions on the site's architecture to focus on what keywords should be applied across all pages;
• Marketing – This is a process that involves creating external content that contains inbound links to your website, in the form of article writing, blogging and social media. We take a look at your business and advise on how best to co-ordinate your company's message across various media types. By this method we can achieve the highest placement for your keywords in search engine listings;
• ROI – As the search engines start to recognise your site's optimized keywords and quality links to it, your site will be elevated in the rankings, which in turn will lead to increased online traffic, measurable ROI and conversions.